With an anarchic sensibility, innovative montages, and idiosyncratic mixtures of images, Cherbuin’s mixed-media work critiques the clichés of commerce and culture with irony and pastiche.
For many years, Daniel Cherbuin has been presenting his video installations at the intersection of alternative art spaces and underground events. In the early stages of commercial television, he was the creative force behind Sputnik-TV, an innovative and experimental channel emerging from Zurich's underground techno scene. His collaborations with Swiss filmmaker Thomas Haemmerli have resulted in a variety of art and experimental films, and he has converted music into clips and visuals in ingenious ways for numerous bands, notably Yello and Division Kent.
With an anarchic sensibility, innovative montages, and idiosyncratic mixtures of images, Cherbuin’s mixed-media work critiques the clichés of commerce and culture with irony and pastiche. He smooths away the pretensions of the art world, pulling references from both high and low culture, joining characters and settings from across time and space to provocatively juxtapose ideas. John-Paul Sartre’s Being and Nothingness (1943) is a touchstone in his recent work, with a woman’s blinking eyes symbolizing Sartre’s concept that only what can be seen exists. But just as likely to make a cameo are vintage hamburger ads and the campy TV art personality Bob Ross.
Cherbuin was born in 1971 in Zurich, where he continues to live and work. Shortly after beginning an education as an audio-visual technician, he launched himself into experimental film and video work and has been exhibiting ever since throughout Europe and the U.S., including at the Museum Bellerive at Zurich’s Museum of Art and Design, the Museum Baviera, and the International Dada Festival, Basel.